Can We Add Google Reviews on a Website and is that Legal?
If you’ve just received a bunch of great reviews from Google, you’ll probably want to display them on your website. But there are some legal considerations. So let’s look at what you need to do.
Embedding Google reviews on a website
Embedding Google reviews on a website is an easy way to improve your SEO and boost your conversion rates. Customers use reviews as a key factor in choosing a business. It’s estimated that 92% of online buyers check reviews before making a purchase. In addition, consumers spend more time on websites that have reviews. If you have few reviews, you may not have enough information to make a purchasing decision. However, if you have a large number of positive reviews, your brand’s credibility will be strengthened.
While you can manually embed reviews on your website, it’s much easier to do it with a third party service. Plus, you’ll have more control over which reviews you display and how you display them.
Google reviews can be embedded on your site via a widget or a plugin. There are a few different options, but they’re all easy to implement. You don’t need any special skills or knowledge. And because you’ll be using a third party widget, you’ll be assured of having up-to-date, accurate information.
Re-posting third-party online reviews
When it comes to adding reviews to a website, there are many different types of options. It’s important to choose a mix that will be effective at capturing the attention of your prospective buyers.
Adding a review from a third party website is not always a bad idea. However, you should be careful not to duplicate reviews from the same user. This can get your business into legal hot water.
One of the best ways to show off your product is to include an online review from a credible source. The reviews can have a major impact on your sales. Customers want to know what other people think about a particular product. Having a few positive reviews on your website can go a long way in establishing trust.
It’s also wise to ask the author of the review to post it on your site. Some websites will allow you to use their image to display your review. Embedding the review in its original form will give the most credit to the source.
Dealing with fake Google reviews
If you have noticed fake Google reviews on your business’s website, there are steps you can take to report and remove them. This will help you protect your brand’s reputation, as well as your business.
Google has a list of guidelines for responding to reviews. Responding to fake reviews should be professional, and should not be defensive. You can use one of the free review response templates provided by HubSpot.
Some of the signs that a review is fake include the use of unusual language, odd phrases, and spelling errors. In addition, you should check the reviewer’s avatar. The avatar will help you determine if the person is using a fake account.
Fake reviews also may include promotional content that isn’t related to the business or product. They may contain obscene or slanderous language. Similarly, they may have a poor rating, which could indicate that the reviewer is a scammer.
If you feel like a review is inappropriate or offensive, you can flag it to Google. Once the review has been flagged, Google will investigate. If they decide that the review is fake, they will remove it.