How Do I Manage Our Google My Business Reviews?
It is important to have a process to manage the Google My Business reviews that your company has posted on your website. This can include deleting negative reviews, responding to positive reviews, and flagging fraudulent reviews. These steps can help your business in the long run.
Educate customers on how to write a review
Educating your customers on the virtues of the Google My Business site can pay dividends. You can ask them to sign up, and they may even leave a review of their own. To make your life easier, you can set up a dedicated landing page for reviews.
This could be a website or a mobile app that teaches customers how to write a review. It also makes it easy for you to respond to bad reviews. If you ship internationally, you should consider changing your business’s GMB settings. The company’s customer service team can help you out.
In addition to the best places to leave a review, you may want to consider setting up an onsite review station. This is a clever idea if you have an onsite customer service team, but may not be so appealing to tech-challenged patrons.
One of the simplest ways to ask for a review is to send a well-crafted email. The email may not be the most effective form of word of mouth marketing, but it can help you nab the attention of prospective customers who don’t yet know you exist.
Respond to negative reviews
How you respond to negative Google My Business reviews can make a big difference in how your business is perceived. Taking action to rectify the situation can encourage more positive reviews and improve your business’ image.
Often, a negative review is a result of a customer’s lack of communication with a business. A business needs to find out more about the situation and offer a solution. Whether it’s a gift certificate, free service or an explanation, offering a compensatory action can be a great way to remedy a bad experience.
It’s important to respond promptly to a negative Google My Business review. This can prevent further embarrassment and discourage future unhappy customers. In addition, responding to a bad review in a mature manner shows a potential customer how your company will work.
When you respond to a Google review, you should use a respectful tone. Avoid using personal attacks or making excuses. Your response should emphasize your goals and expectations for your clients.
Flag fraudulent reviews
Fake Google My Business reviews can be a problem for small businesses. If you have noticed that your business is getting negative reviews, you need to flag them. The review will then be sent to Google’s review team to be checked. They will then remove the review if it violates their policies.
The process to remove a review may take some time. In the meantime, you can respond to the review and try to resolve the issue. You might want to apologize to the customer and give them a chance to choose another review. This is an important part of providing good customer service and shows your dedication to your business.
You should also look at the name and avatar of the reviewer. If the person is not a customer or a representative of your business, there is a good chance they are a fake. Also, check the spelling and formatting of the text.
To report a fraudulent Google My Business review, click the three dots at the bottom of the review and select “Report review”. Once you’ve submitted the request, Google will contact you if they need more information.
Delete bad reviews
If you’re a business owner, you may have gotten a negative review on Google My Business. A few bad reviews can make your practice seem less appealing to new customers. In order to protect your reputation, you’ll want to take steps to stop future negative reviews from surfacing.
Google has a clear policy for removing reviews. When a review is found to be in violation of its guidelines, Google will either delete the review or flag it for removal.
The review may be removed if it contains private information or derogatory comments. It also may be removed if it promotes discrimination or hatred.
Negative reviews can also be found if a business has provided illegal products to consumers in certain areas. For instance, some businesses offer coffee mugs that are insulated, but sell them with lids that don’t stay open. This can lead to an inaccurate review.
Google’s review deletion process isn’t an easy one. It can take up to two to 60 days to complete.