Is it Illegal to Buy 5 Star Google Reviews?
If you are wondering whether or not it’s illegal to purchase 5-star Google reviews, you’re not alone. Many businesses have tried to bolster their rankings by buying fake reviews. Unfortunately, it’s more difficult than you might think. Here’s why you need to be careful, and what you can do to protect yourself.
Paying for fake reviews
Paying for fake Google reviews is a dangerous business practice that can hurt your business in the short and long-term. Not only is it illegal, but it can also cause you to lose customer trust.
If you suspect that a review on your Google My Business page is fake, you can report it. However, you won’t be guaranteed that it will be removed. Instead, you will be asked to provide some information about your business.
In some cases, a company will offer incentives to customers for leaving positive reviews. This could include discounts or special offers. But in other cases, it could just be an attempt to boost your Google rankings.
A recent investigation by CBC News has uncovered a network of reviewers who are selling fake reviews to businesses. These reviews are often left by close friends and employees of the business owner.
In some instances, the reviews will mention things like an employee’s phone number or an email address. They may even reference products that weren’t sold.
Signs of review fraud
Buying 5 star Google reviews is a common strategy used by some businesses. It gives them the impression that they’re a better business than they actually are. However, this is not always the case.
A recent study by the Uberall-Transparency Company found that 11% of Google reviews may be fake. This is equivalent to about 200 million reviews in the US alone.
Fake reviews are a serious problem. They harm consumers by lowering the credibility of businesses. If you’ve received reviews that are suspicious, try to respond to them. Not only will you get to the bottom of the issue, but you’ll also be able to open dialogue.
You can also check your business’s customer database to make sure the reviews are real. Reviews that are confusing or mention services, products, and people you don’t know are probably from a reviewer who’s not a real customer.
Another way to detect fake reviews is by looking at the language they use. Reviews that contain overly positive or negative language could be fake.
Getting feedback from unhappy customers
Getting feedback from an unhappy customer can be a real bummer. Even the best customer service personnel in the world are not immune to the malady. Thankfully, this unfortunate situation can be avoided by implementing a foolproof feedback strategy. One such technique involves the use of a customer service tracking software. The technology not only allows businesses to measure their customer satisfaction, it also allows the company to take swift and decisive action in the event of an unscheduled outburst. While this may seem counterintuitive, it’s actually the best way to keep your customer base happy and coming back for more.
A good feedback tracking solution can be found in the form of an automated phone system. This can be used to ensure customer satisfaction in the event of a breakdown, a lapse in service or an unannounced change of plan. It can also be used to provide an alternative means of communication in the event of an unscheduled customer visit.
Avoiding legal action
If you have been getting a large number of fake Google reviews, or if your business is suffering a poor review rating, there are steps you can take to improve your chances of being taken seriously. These steps include responding to your reviews, identifying problems and encouraging your customers to write positive reviews.
If you want to respond to a negative review, the best way to approach the situation is to address the problem as accurately and as quickly as possible. You can also offer to discuss the issue with the user by phone. Make sure you do not get defensive or emotional, and follow up promptly. Do not repeat details that have already been addressed in the review.
The next step to take is to look at the reviewer’s avatar and name. Look at the frequency and complexity of words, and whether the reviewer has a history with the company. If there are any sensitive or personal details in the review, you can contact the person through Google Support.